Friday, October 28, 2011

Author Alert: Consider Author Created Versus Professionally Created Trailers...







I  joined a group, Book Marketing on LinkedIn recently and chose to get involved with the topic, "YouTube book trailers seem trendy at the moment. Has anyone tried one? Do they work at all?" Knowing that many of the authors with whom I interact have either shared their trailers or mentioned they would like to have one in my interpersonal discussions or in my Reviewers Roundup group, I thought I would share the post by Charles Weinblatt. Note that you can visit the entire activity by clicking the link at the beginning of this paragraph.

Weinblatt provided links to two separate trailers...one he created (the top one) and one that he had professionally done (bottom). I watched the shorter one first, as his first link, and was pleased to enjoy this 30-second blurb which he says he created in about 2 hours... I also enjoyed the second one since it gave me more info about the book...but of the two, I would say that the shorter one solicited my interest more. Please note that I'm not saying this would be the same for all books--I'm just saying it about this particular book trailer comparison...

If interested, I suggest you go through the whole discussion activity... In the meantime, I'm pleased to share this author-created trailer as an example of what is possible for those who have limited resources for their marketing...

My thanks to Charles Weinblatt for sharing this information...

Sharing this info is purely at my initiation and does not endorse the products used or the named book, which I have not read...nor, in fact, have I previously known Weinblatt, the author... I am also linking related articles which are provided for information only...

However, here's my personal thoughts as a reviewer...I love book trailers! Here are a few issues/thoughts I've had:



  • If you're going to use lots of narrative to tell the story as opposed to pictures, PLEASE give the reader the time to read what you've provided!
  • Personally, in my opinion, the pictures you use should represent if at all possible, the characters in your book; e.g., if the book has an African-American main character, then the pics should reflect that. I realize that "stock" pictures may not always be available, but I think if you are getting the trailer professionally done, then they should be prepared to supply appropriate character pics. I bring this up because many years ago I read the work of an African-American female author whose books featured a really dynamic female character, who was white in the trailer. She had me preview the trailer as an early reader of her book and that was the first question I had. The response from the creator did not satisfy either of us, although she accepted it at that time.
  • Trailers that gain my greatest attention are those that include music that is appropriate to the genre of the book. If it is a thriller--bold, exciting music is called for. If horror or suspense, spooky...you get the idea...
  • As a book buyer, I want to learn enough about the book to help me make a choice whether to buy it--30 secs might be too short; but it shouldn't be too long either...More importantly, however, for me, it is whether it is "excitingly done"...and keeps my attention, no matter how long it is! If you don't think your trailer does that...when you get it drafted, try to get some early reviewers to help by gaining comments. In my opinion, somebody who has already ready your book is best; on the other hand, if I hadn't read your book...my thoughts about whether you have enticed me could also be relevant...


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